Juice freaks in Livonia have a new place close to home to get their fix starting this weekend.
Beyond Juicery + Eatery, an award-winning chain of neighborhood juice shops, continues to take Wayne County by storm as it celebrates the grand opening of a new location at 30110 Plymouth Road on Saturday.
The atmosphere will be festive with prizes and giveaways to boot. The first 25 customers lined up outside the café are entered into a raffle to win free smoothies for a year. Store owners also plan to give merchandise to the first 100 guests and complimentary Cosmic Dream acai sorbet bowls will be on hand between 11 a.m. and 2 p.m.
The Livonia Chamber of Commerce kicked the weekend off Friday afternoon, hosting a ribbon-cutting ceremony to christen Beyond Juicery + Eatery’s arrival to the shopping center.
The Oakland County-based franchise has 40 locations in Michigan and Ohio, with more in development across the two states and another opening soon in Naples, Florida.
Its healthy “better-for-you” brand is buttressed by a menu of raw juices, made-to-order smoothies, detox cleanses, sandwiches and fresh salads handmade in-store.
Entrepreneurial tandem Paul Marogi and Leon Koryal are the driving force behind the Livonia juice shop.
“We are ecstatic to finally open our doors to our community and become the go-to spot for healthy options in Livonia,” Marogi said in a news release announcing the opening early Friday. “The location is in a great spot, and given that this opening has been so highly anticipated, we’re excited to officially begin serving all that Beyond has to offer from delicious wraps and bowls to nutritious smoothies and juices. I know I can speak for both Leon and myself in saying that the support we’ve received from the Beyond team has been amazing, and we’re looking forward to serving our community for many years to come.”
Business records show they filed incorporation papers with the state in August 2021 with plans to open the Livonia Beyond Juice + Eatery. One year later, the chain announced it had inked a franchise agreement with Marogi and Koryal
The new fast-casual restaurant will sit adjacent to a Chicken Guy! and share the lot with a Red Lobster.
“We’re thrilled to see Paul and Leon open up their first location with us, and I have no doubt that it will be a welcomed addition to the Livonia community,” said Beyond Juicery + Eatery co-founder Mijo Alanis. “We’ve been able to drive high-level growth in our home state of Michigan, and Paul and Leon are the type of operators that fully embody our mission to bring delicious food and stellar service to even more communities. I’m excited to see Livonia open, and maintain our stance as the go-to spot for healthy options in the greater Detroit area.”
