7 Brew Coffee, a rapidly growing brand in the South is entering the West Michigan market with two locations opening soon in Holland and Muskegon. The brand began to work on both locations last December and Holland Sentinel reported the Holland location’s construction was near completion in mid-February. However, some delays have postponed the opening to late this summer.
Both Holland and Muskegon locations are opened by 7 Brew’s multi-unit franchisee, NL Coffee. The Holland 7 Brew replaces the old Boston Market at 638 E 16th St, near US-31. The Muskegon location, with plans to open shortly after the Holland location, is located at 5510 Harvey St, near Sternberg Road. Both locations have their Google business listings marked as opening on May 6, but the incoming operator and NL Coffee’s Managing Director, Kody Smith, told What Now Detroit that they have not finalized an opening date for each location yet.
“We have experienced a few key setbacks to completing the 7 Brew sites in both Holland and Muskegon and are working to resolve them and begin serving these communities soon! We still have a few final hurdles to cross, so we have not set a new target open date for these locations, but are hoping to be open in late spring or early summer,” Smith said in an email.
7 Brew gained massive popularity as the brand aims to reinvent the coffee drive-thru experience with happiness, kindness, and a community-centric spirit. The drive-thru-only coffee brand currently has 215 stands across the United States. NL Coffee is the leading franchisee opening stands in Michigan, Illinois, Northern Indiana, and Western Kentucky, according to the company’s website.
“At 7 Brew, our motto is Cultivating Kindness, and we try to accomplish that with every guest interaction that happens in our drive thru! We strive to make a positive impact in each community we join, starting with a smile and great experience while picking up your favorite drink, to givebacks and involvement with those who make the area special,” Smith said.
