A new outpost of Breadless, the innovative Detroit charcuterie, will be coming to Rochester Hills soon.
Owners this week laid out their intentions to open a location at 181 S. Livernois Road in the Campus Corner Shopping Center just across the road from Rochester High School.
“We believe our diners will truly appreciate our gluten-free product offerings, and Rochester Hills aligns perfectly with our market penetration goals during this thrilling phase of growth,” Breadless CEO and co-founder Marc Howland said in a news release announcing the plans.
Breadless is a fast-casual deli known for its pioneering concept of on-the-go veggie bowls and sandwiches wrapped in greens, kale and other leafy super greens instead of bread.
Howland and his wife LaTresha partnered with their friend Ryan Eli Salter, a Harlem-bred chef, to launch the Breadless brand. The hard work paid off in April 2022, when they opened their first brick-and-mortar at 2760 Larned St. in the Elmwood Park neighborhood nestled on the fringes of south Detroit’s riverwalk.
Salter, who unveiled a restaurant of his own called Salt + Ko on Friday, was excited about the prospect of a second Breadless location.
“It’s basically showing that the community does favor what we’re doing,” he told What Now Detroit. “It’s another personal and professional milestone for myself and the company. And we’re still hoping to grow a little bit more.”
The health-conscious restaurant became a fast hit with D-Town foodies. Breadless has been a frequent vendor at Little Caesars Arena and Comerica park for the past year. Rochester Hills marks its first foray outside of Detroit and owners said expansion into the high-traffic suburb is a strategic move.
The 2,100 square-foot sandwich shop will operate out of a brand new space, joining a shopping plaza anchored by Kroger.
Owners estimate the site will open by the end of the summer, Hour Detroit Magazine reported. It will be open seven days a week with 43 seats and an estimated 15 to 20 employees.
The Rochester Hills location will absorb many of the community programs like yoga classes, wellness events and healthy-eating seminars that have become a staple at the Detroit mothership.
“Just like at our Breadless Detroit restaurant, we aim to foster a sense of community and provide a holistic wellness experience to the vibrant Rochester Hills community,” Marc Howland said.
He hinted at the prospect of a third location on the horizon, urging fans to “stay tuned for more updates on our expansion plans,” according to this week’s news release.
