A black-owned, high-end healthy juice bar called Rev: Road to Revitalize Luxury Juice Bar is coming to downtown Grand Rapids at 125 Ottawa Ave. NW. The juice bar is anticipated to open on January 1st, offering various cold-pressed juices in independent packages or cleanse bundles.
Rev is owned and operated by nutritionist Shardaira Jones, founder and CEO of Road to Revitalize LLC. The company currently sells four 16-ounce juice brands made with 100% organic fruits and vegetables. Rev will be the company’s flagship brick-and-mortar location as the business has mainly been operating as an eCommerce and a pop-up experience at fitness studios and wellness events up till now.
The space is designed by Rockford-based JS Design Group LLC. Grand Rapids-based New Phase Construction is looking over the construction as the general contractor. Currently, Jones is finishing the interiors, including new countertops, trim, and light fixtures.
Jones started her health and wellness journey as the operator behind MakeQueen Fitness Studio, where she discovered her passion for nutrition. She founded Road to Revitalize in 2021. While Jones is working on the brand’s first brick-and-mortar location, she is also working on bringing Rev juices to store shelves as a retailing product. Jones also hopes to offer franchise opportunities for Rev in the future.
Jones also has plans to build a garden to supply Rev with fresh produce and provide local communities in need with access to freshly grown produce and other food. She has purchased a 5 acres of land outside Grand Rapids as the future site for the garden.
By the time of this coverage, Jones was not available for comments.