A New Restaurant and Office Complex is in the Works in Rochester

The old site where Moon River Soap Company once stood is getting turned into a new three-story mixed-use development with a ground level restaurant.
339 e street development
Rendering: City of Rochester Planning Commission

The Rochester Planning Commission reviewed an application packet submitted by local developer Paolo Longo. The project is located at 339 East Street, where the former Moon River Soap Company building sits.

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The project proposes to construct a new three-story building with a restaurant and office space. On the first floor, a full-service restaurant will sit with 15 tables in a 1025-square-foot dining room. According to the plans submitted, the restaurant also has a full bar with 11 seats. The second and third floors will be developed into office spaces.

The city of Rochester announced back in January that the lot has been purchased by “one of the owners of the Silver Spoon.” Based on the application, the applicant for the new mixed-use development is Paolo Longo, President of Longo Companies, who also appears to be the owner/developer of the 339 East Street project. Rochester Hills-based D’anna Architecture and Troy-based Serra-Marko & Associates, Inc are in charge of design and development.

What Now Detroit reached out to Longo for more information on the upcoming restaurant but hadn’t heard back by the time this coverage was published.

Xiao daCunha

Xiao daCunha

Xiao Faria daCunha is a practicing visual artist and independent journalist covering what's happening in the Midwest belt. Xiao has written for Chicago Reader, BlockClub Chicago, BRIDGE Chicago, Urban Matter, The Pitch KC, and KCUR. She considers all her practices essential for speaking on behalf of those who haven't been heard, and she sheds light on what hasn't been seen, whether it's emotional, cultural or societal.
Xiao daCunha

Xiao daCunha

Xiao Faria daCunha is a practicing visual artist and independent journalist covering what's happening in the Midwest belt. Xiao has written for Chicago Reader, BlockClub Chicago, BRIDGE Chicago, Urban Matter, The Pitch KC, and KCUR. She considers all her practices essential for speaking on behalf of those who haven't been heard, and she sheds light on what hasn't been seen, whether it's emotional, cultural or societal.

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